CdM B.I.D. to Study Ways to Attract Varied, Upscale Retailers

posted: January 29th, 2010 07:54 am | 4Comments

Corona del Mar has an abundance of rug stores, hair salons, gyms and vacant spaces — but what if local leaders could lure upscale businesses into the village, or create a wider variety of shops?

“As a community, we should try to influence the mix,” said Jim Walker, an advisory member of the Business Improvement District, at the group’s monthly meeting on Thursday. “Is there some way as a B.I.D. and as a city that we can influence the businesses that come here.”

Walker said he’d like to see Corona del Mar go upscale, becoming the Rodeo Drive of Newport Beach. Others at the meeting said they also would love to see a bigger variety of everyday shops.

“We would shop even more locally if there was more here,” said City Councilwoman Nancy Gardner. “There are stores I would love to see.” But a person usually belongs to just one gym, and buys rugs rarely — so locals tend to go outside the village to do shopping. “I’d love to walk more.”

Katie Bowden, a Newport Beach economic development employee who works with the B.I.D. group, said other areas of the city have tried to reach out to national chains and businesses — with little luck.

“No one was interested,” she said. Parking would be a problem for Corona del Mar, as well as the lack of a village center, and the proximity of Fashion Island.

The group nonetheless decided to explore the subject further, including ways to offer landlords incentives to rent to desirable businesses. A special meeting devoted to discussing the topic, and hearing more from research that city employees have already conducted, has been set tentatively for 7:30 a.m. Tuesday Feb. 16 at the Corona del Mar Chamber of Commerce office at 2855 East Coast Highway.

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