The Style 2020 personal styling business, which closed its Fashion Island location last summer, has reopened in Corona del Mar.
“It was about reorganizing and getting a little more streamlined,” said Kathryn Moore, president and chief executive officer. “I feel like we needed to do something that was going to add better value for our clients.”
Style 2020 works with clients, helping overhaul wardrobes, clean out closets, shop and dress. The business formerly required 10- and 20-hour packages, but now clients can pay for two hours at a time. Rates are $150 an hour but drop if clients purchase bundles.
Personal stylists then work with clients, assessing their needs, taking them shopping and helping them create a wardrobe that flatters their body types and works with their lifestyle.
“I heard from clients that they really missed the services,” Moore said. “They asked, ‘Where are you? When are you coming back?’”
The new location is smaller and more intimate, located on the second floor of a building at 2711 East Coast Highway.
“It feels more friendly and accessible,” Moore said. “I’ve always wanted to be located on East Coast Highway. I like the feeling here.”
For more information on Style 2020, visit the company’s website or call (949) 723-3400.