A permanent frame for banners that advertise community events — a solution that took civic leaders nearly two years to implement — is now blocked from view by a light pole that is part of a signal project at Marguerite Avenue and East Coast Highway.
Members of the Corona del Mar Business Improvement District board discussed the blocked frame at a recent meeting, and whether they should relocate it to the opposite median or angle it so it’s more visible to passersby.
But city officials said the frame won’t be blocked when the signal project, which is adding a left-turn signal for motorists turning from Marguerite onto East Coast Highway, is complete next month.
“The pole in question is temporary and will be removed once the new traffic signal poles have been installed and connected,” said Brad Sommers, an assistant city engineer, in an email.
The frame currently is empty and was designed to blend into the background when not advertising an event. The banner space is highly coveted, and the city assigns which banners may be placed, often with a waiting list. One upcoming banner to be installed was to advertise the Corona del Mar Annual Town Meeting, which is hosted by the B.I.D. and the Corona del Mar Residents Association. The town meeting will take place April 17 at Sherman Library & Gardens.
City Councilwoman Nancy Gardner in July 2009 asked city staff to research ways to replace the old banner signs, which were strung between too poles and were “tacky.” Staff came back early in February 2010 with plans for a $42,000 permanent electronic sign; read our story here. The City Council rejected that proposal as being too “Las Vegas-ish;” read our story here.
Permits were issued, but when installation began in August 2011, a dig alert delayed the project again. The frame was installed in September 2011, and two months later, city crews removed a post with a pedestrian walk button that blocked the banners; read our story here.