“The retail space never has proven to be the success I thought I’d have with it,” said owner Jim MacRae. “We love CdM, the landord has been awesome. But there’s a lot of space here, and it hasn’t returned our investment.”
The shop will offer special pricing to liquidate its office furniture inventory before it closes on May 31, he said.
The new location will be in Newport Beach, but the exact address is still being negotiated. Customers can continue to shop on the company website, MacRae said.
The shop focused on creating custom home office spaces, but many Corona del Mar homes were too small for the business to be the success that MacRae hoped when he opened in April 2010.
MacRae said his business has been focused on custom sized wood and glass doors for commercial spaces.
“That whole area is coming back up,” he said. “But the retail business has been pretty tough.”
Another Corona del Mar business also has closed its East Coast Highway storefront. Less than a year after opening at 2721 East Coast Highway, Twistbands has moved to a 2,500-square foot facility at 1604 Monrovia Ave. in Newport Beach, owner and founder Jessica Frandson said in an email.
Frandson invented the Twistbands hair accessory in 2008 and first operated her business from her Corona del Mar home. The stretchy, colorful hair ties have gone global, and Frandson outgrew her Corona del Mar storefront within the year, she said. Read our earlier stories about Twistbands here and here.