Five Restaurants Vie For Big Corona Beach Concessions Business

posted: January 31st, 2012 04:15 am | 14Comments

Five restaurants submitted applications for the Big Corona State Beach concessions business, and city officials say they are hopeful that one of them will be selected this week.

The five applications were from Babe’s Cafe, Beach Snack Bar, The Porthole, Rooster Cafe and Zack’s Beach Concessions and Catering. Four of the five proposers interviewed with city staff on Friday, said Tara Finnigan, a city spokeswoman.

“I hope we will have a selection by the end of this week / early next so a lease can be negotiated and the item can go to Council in February,” Finnigan said in an email.

The Big Corona snack stand has been vacant since November 2010, when the Fuji Grill closed. At the time, the owner said the bad economy and increased parking rates made it impossible for him to run a profitable business; read our story here.

The applications were not made available to the public. But one applicant, Ali Zadeh, owner of the Port Restaurant and Bar in Corona del Mar, said he would name the snack bar The Porthole and offer year-round service with seasonal menus that would include breakfasts of burritos, egg dishes, pastries, French toast and more; and lunches of salads, gourmet hot dogs, deli sandwiches, burgers and Mediterranean appetizers and grilled kabobs. The restaurant also would sell coffee drinks, smoothies and shakes.

He also would offer catering services, kid’s party options and an on-beach concierge service to provide information for out of town visitors, he said. Zadeh announced his application at a meeting last week of the Corona del Mar Business Improvement District board. Everything would cost less than $12, he said.

Last year, the city issued an request for proposals that yielded only one application, which the city declined to accept; read our stories here and here. The stand was empty, but over the summer, the city arranged for a variety of food trucks to be at the beach to serve refreshments; read more here, here and here.

When the city issued its latest RFP for concessionaires, it said “time was of the essence” because they hoped to have a business in place by Memorial Day; read our story here.

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