Protesters Return to I Heart Puppies Shop

posted: August 14th, 2011 02:53 pm | 12Comments

About 40 protesters have gathered near the I Heart Puppies Shop at 2801 East Coast Highway.

The group waved signs and chanted and at one point, leader Carole Davis held up a puppy she said was adopted earlier today — saving it from euthanasia.

The protesters want the owners of I Heart Puppies to convert to a business model that sells dogs from local shelters rather than purchase dogs from breeders. The shop’s owners have repeatedly denied requests for comments and said they do not sell puppies that come from puppy mills.

At a Newport Beach City Council meeting last week, two animal rights activists spoke. One woman said the city would save money if it required pet shops to sell animals from shelters instead of breeders, and another woman said that even government-inspected breeders often mistreat animals.

Read some of our earlier stories here, here, here and here.

12 Responses to “Protesters Return to I Heart Puppies Shop”


Pam, Newport Beach

August 14th, 2011

Every weekend the protesters will show up. Go Humane!

Kelly NB Native

August 14th, 2011

This is a great article... specifically because it is based on facts and not propaganda... good journalism CDM Today... I watched the video of the city council meeting.. I also noticed they presented Leagal USDA Agency reports of I Heart Puppies breeders that have numerous and repeat violations. Violations read directly from reports in detail to the city council. Since evidence is placed on record proving they buy from Puppy Mills, I'm hoping the CDM Chamber of Commerce and City Council at a minimum , address the blatant Business Fraud and Health Hazzard " I Heart Puppies" is exposing to our reputable business community, patrons and the citizens of t Newport Beach. The City Council are public servants. They should be acting on behalf and in the best interest of the city and its citizens.. Once again, great article.

Carly Lyn

August 14th, 2011

The activists should really be called "consumer rights activists". Many of them aren't usually "animal activists" or vegetarian but they believe that consumers shouldn't be lied to by businesses about where their products are coming from. Imagine how much more support this cause would get if the headline read "Consumer Rights Activists Return to Protest I Heart Puppies Shop".


August 14th, 2011

Just a couple of corrections, this dog was rescued yesterday (8.13.11). There were 75 animal protectionists there. I have proof on video.


August 14th, 2011

I counted @ 1:20 and then we had more show up at 2 - PCH traffic....


August 14th, 2011

There was a lady at the protest. Not connected to us that was crying when she saw the white puppy with brown and grey spots. She wants to adopt and will go through the screening process.

Melissa M

August 14th, 2011

The statement "even government-inspected breeders often mistreat animals" might need some clarification. The government (USDA) inspects only commercial breeders. A commercial breeder by its very nature...mistreats animals. The only way for commercial breeders (puppy mills) to cost effectively supply pet stores is to keep the breeding dogs caged up 24/7 and bred every six months (each heat cycle). And the USDA has no requirement for when the dog is done being "useful." Hint: they don't usually go to nice retirement homes. The USDA only requires 6 inches of space above the dog's head and 6 inches in front of the dog to turn around in its cage. The cages are normally made of wire and kept outdoors year round, regardless of the weather...and if the cages are indoors, they are very often dark buildings or barns in which the dog never sees daylight. The USDA also doesn't require that the dogs EVER be let out for exercise. And on top of all of this, the USDA is understaffed and underfunded, so doesn't even get out to inspect on a regular basis. The bottom line is profit at a commercial breeding facility: not the health or comfort of the breeding dogs, nor the quality of their puppies. The women who own this store need to be caged up 24/7 and bred over and over (no wait...scratch the breeding part)...that's the only way it will be drummed into their thick, selfish, greedy skulls that being a puppy mill front is immoral, unethical and downright evil.

Corona del Mar Today Staff

August 14th, 2011

Reply to


August 14, 2011

Just a couple of corrections, this dog was rescued yesterday (8.13.11). There were 75 animal protectionists there. I have proof on video.

Thanks! I counted 40 or so about 1 p.m. Police declined to give a count. And I believe Carole said the dog was rescued earlier today!


August 15th, 2011

The owners should be concerned at this point . A USDA report proving that the dogs are from Mills, who wants to shop there now ? Also isn't that consumer fraud? How is this even tolerated , it seems to me they should be shut down . Is the city really going to allow , shady business ? I am disgusted!


August 16th, 2011

The city of Glendale just voted to go Humane. Banning the sale of dogs and cats in retail stores. Are you listening Corona del Mar?


August 17th, 2011

As a local I have considered CDM a beautiful, compassionate village like Laguna Beach. Laguna Beach has banned the sale of dogs & cats, Glendale, West Hollywood, Irvine and CDM should do the same. It is the humane thing to do.

joe korker

August 29th, 2011

This is absurd.. The protesters should go put their energy into saing puppies if that's what they believe in and leave CDM alone. 90% or more of them don't even live in our community. It's time for them to GO HOME.

Leave a comment