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CeFiore Shuts Corona del Mar Shop
posted: January 31st, 2011 11:25 am |
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Customers gathered this morning outside the dark and locked CeFiore shop at 2801 East Coast Highway, which closed permanently after the end of the weekend.
“I’m crushed,” said barista Desiree Engle. “I feel like I let the whole town down. My heart hurts. I feel like I lost half my family.”
Engle brought attention to the shop in June when she appealed to her regular customers to help send her to Boston for the NBA Finals. The self-proclaimed No. 1 Lakers fan in Corona del Mar managed to collect more than $1,000 for the trip.
“It’s the end of an era for real,” she said, adding that she’s worked for 12 years at coffee shops and cafes in the area.
The owner could not be reached for comment, but apparently he closed the frozen yogurt/coffee shop because of an increase in rent. His business license expires today, but Sunday was the shop’s last day, Engle said.
A CeFiore location on Newport Boulevard also closed, apparently sometime last year. According to a CeFiore website, the only California shops are in Garden Grove, Hollywood and Arcadia.
Bottom photo is a file picture from during the NBA Finals in June 2010.
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