Corona del Mar’s “Restaurant Row” Moving Forward

posted: September 23rd, 2010 05:17 am | 13Comments

Imagine driving down MacArthur Boulevard toward Coast Highway and seeing a quaint row of outdoor cafes with fountains and landscaping — and not a snarl of traffic as three lanes squeeze to two on the way into town.

“This would be a beautiful entrance,” said Bernie Svalstad, chairman of the Corona del Mar Business Improvement District advisory board. ” “This is one of the main entrances to Newport Beach as well as to Corona del Mar. This could have a big impact.”

Plans for “Restaurant Row” have been under consideration for years as part of the B.I.D.’s ongoing beautification and vision plan for Corona del Mar, which dates back to 1999 and was revised in 2004. Part of the process included the relinquishment of Coast Highway from CalTrans to the City of Newport Beach in 2004, which allowed local officials to make improvements to medians along with other changes, like pedestrian crosswalks.

Recently local leaders have renewed their interest in the plans and are determined to take a proposal to the City Council in the next few months.

“Restaurant Row” would be created by reducing traffic to two lanes along Coast Highway, starting near Irvine Terrace instead of near Carnation Avenue — a change that traffic studies have shown would create less congestion in the area. The sidewalk would then be pushed out into the old traffic lane, creating a space for outdoor seating for about five restaurants in that area.

Jim Walker, owner of The Bungalow and another B.I.D. board member, said the changes would be good for business, but also they would create a vibrant village experience.

“It would almost be like the Gaslight area in San Diego,” he said. “I don’t know why we wouldn’t want to do it.”

Walker said he met recently with other restaurant owners in the area, and they all were “enthusiastic.”

That doesn’t mean the project is easy, he said. Restaurants that expand their seating capacity will need to create more parking, and the city will have to figure out who owns the new seating area that used to be part of Coast Highway. Landlords might not want to own it and pay extra property tax, so the City of Newport Beach could retain ownership and charge a nominal rental fee, Walker said.

Alcohol regulations, as well as grading where the highway slopes downward, all must be considered, Walker said.

Preliminary plans for the project could cost about $50,000, which the B.I.D. board members said the group could pay over two years. The project could cost as much as $1 million in total including construction, said City Councilman Ed Selich. Walker said he could see that figure doubling.

For now, members of the B.I.D. board plan to review their plans and get a sense of actual costs, then work with city staff to come up with a plan to send to the City Council. The Council would review and discuss the plans at a future Study Session, said City Councilwoman Nancy Gardner.

Coming up with the money could involve some creativity, including looking at leftover money from Measure M or gas tax funds, Gardner said.

“It may not happen, but if we could get it in the pipeline, maybe we could get something going,” she said.

She added that the B.I.D. should make sure to emphasize how such a project would benefit the entire city, not just a few business owners.

“It could be beautiful…something that benefits everyone,” she said.

“Where there’s a will, there’s a way,” Svalstad said.

Drawings courtesy of Ron Yeo, a B.I.D. member.

13 Responses to “Corona del Mar’s “Restaurant Row” Moving Forward”

Comments

Sandra

September 23rd, 2010

While I dread the thought of anymore construction, this would be pretty cool...

Julie

September 23rd, 2010

Sounds fabulous and we might be able to dump some of the less favorable shops in the village (I will restrain from listing right now). But they didn't really explain how REDUCING lanes on PCH would reduce traffic!!

Jamie

September 23rd, 2010

So, let me see if I have this correct? We are supposed to use public TAX DOLLARS (measure M / gas tax money) to further impact traffic so that 5 private restaurant owners can cram MORE people into Corona del Mar and enrich themselves. No thanks. A blind man could have seen this coming. First the City has to spend millions moving mountains of dirt so they can build a fancy new (and in my opinion unnecessary) city hall during the worst economic times in 100 years. Now they want to spend millions more to rebuild PCH and redesign the traffic flow so that a handful of influential business and property owners can profit from our tax money. This plan is a result of the fact that the City Hall is going to pump hundreds of people a day into the nearby area - guess where they are going to eat? Either CDM is a "village" designed to meet local needs, or it is "La Jolla," a tourist destination, and let's rezone and build high rise condos and beach front hotels, and kick those rich people out of their Ocean Blvd mansions and put in seaside restaurants and chic shops. Government officials read my lips. We have had enough "redistribution of wealth." Zip the purse and give us our money back and let us enjoy our town and lifestyle for a little while between schemes.

Corona del Mar Today Staff

September 23rd, 2010

Reply to

Julie

September 23, 2010

Sounds fabulous and we might be able to dump some of the less favorable shops in the village (I will restrain from listing right now). But they didn't really explain how REDUCING lanes on PCH would reduce traffic!!

Julie, I was confused at first too, and I'm sorry my story didn't explain this well. The idea is that the lane reduction would occur closer to Irvine Terrace, so the cluster of three lanes going to two -- which causes backups and gridlock right at MacArthur, would be resolved up the road a bit. By the time drivers were at that intersection, they'd be down to two lanes and moving. The slow down comes from the merge.

Tim

September 24th, 2010

Not only do I think this is a great idea, but it will also bring more money into CDM! As far as the traffic it just is what it is and if cars just flew by at 55 MPH then CDM would not be what it is. This is fantastic!

Les

September 25th, 2010

A restriction of Coast Highway lanes from 4 to 2 in this location will create a premenant traffic jam. Turn East Coast Highway inside out. Dinning on Coast Highway will not be a peacefull experience. There is an alley and parking behind most of the businesses located along Coast Highway between Begonia and Dahlia. Place underground parking in the Old School Park and along the alley. Put up sound walls between homes and the old alley. Place outdoor eating areas along this strip and landscape. Stipulate no outdoor entertainment and encourage quiet dinning. Imagine the concept of being in a restaurant or bar where you can actually carry on a conversation with your guests. The buildings would block sound form the Coast Highway. A quiet landscaped walk way wandering through the dinning area would encourage strolling and casual dinning as well as provide a place to meet and discuss the affairs of the day over a cup of cofee. Magazine stands, wifi internet and big trees would make this a miniature version of the Riverwalk in San Antonio, TX. I am not advocating a river here but the idea of a peaceful shaddy stroll. A social gathering place for locals and visitors to the ʻVillageʼ.

CORONA DEL MAR TODAY » CdM Today’s Top Stories This Week

September 25th, 2010

[...] 1. Could Corona del Mar’s entrance at Coast Highway and MacArthur Boulevard get a makeover with a “Restaurant Row?” Read our story here. [...]

Steve

December 31st, 2010

We agree with Jamie.....Pure Insanity. BID is just creating a larger traffic jam on the PCH. Even worse is that it benefits outdoor seating for " only about 5 restaurants in that area".....ridiculous !

Incredulous

February 6th, 2011

"“Restaurant Row” would be created by reducing traffic to two lanes along Coast Highway, starting near Irvine Terrace instead of near Carnation Avenue — a change that traffic studies have shown would create less congestion in the area".Are you F#$%^@*g kidding me? when and where on this planet has reducing the number of lanes ever reduced traffic congestion ?? The simplest solution is often the most elegant. Why not start with synchronising the the signals ???

CORONA DEL MAR TODAY » Little Corona Beach, “Restaurant Row” Among Topics Discussed at Meeting

February 6th, 2011

[...] Corona del Mar issues discussed included changing the squeeze lane on East Coast Highway so that the three lanes merge to two before MacArthur Boulevard, which local business leaders believe will reduce traffic congestion, create a better looking entrance to the village and make room for a “Restaurant Row.” [...]

Corona del Mar Today Staff

February 6th, 2011

Reply to

Incredulous

February 6, 2011

"“Restaurant Row” would be created by reducing traffic to two lanes along Coast Highway, starting near Irvine Terrace instead of near Carnation Avenue — a change that traffic studies have shown would create less congestion in the area".Are you F#$%^@*g kidding me? when and where on this planet has reducing the number of lanes ever reduced traffic congestion ?? The simplest solution is often the most elegant. Why not start with synchronising the the signals ???

It actually could work. The traffic reduces there from three to two lanes at the same point that the MacArthur traffic feeds. If the lane reduction snarls were resolved before the MacArthur feed, the flow would be smoother. So goes the theory.

CORONA DEL MAR TODAY » New Revitalization Committee Meets Today; CdM Project On Agenda

April 6th, 2011

[...] Among the possible projects to be considered is moving the so-called squeeze lane of East Coast Highway near MacArthur Boulevard, so that the three lanes merge to two lanes before Avocado Avenue. The Corona del Mar Business Improvement District board members have said they would like to study whether moving that lane would improve traffic flow while also creating space for a “Restaurant Row.” [...]

Lease

September 1st, 2011

FYI - Money has already been allocated for this project, without adding addition taxes or hardships to the community.


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